Jorgenson Real Estate

The platform

Technology we build ourselves. Simple on purpose.

Most brokerages rent software and ask agents to adapt. We build what our agents ask for, in-house, and keep it simple enough to use between showings.

Your AI assistant, inside your business

Finn

Finn is JRE’s AI assistant for agents. He works as you inside your own Relationship Boss CRM and the Merge Portal: today’s plan and numbers, anyone’s full history, drafts in your voice saved on the contact, tasks and notes, pipeline moves, Claire settings, and “I’m away” when your calendar shows time off.

He never contacts clients (you send everything), Brooks screens every draft for fair housing, RESPA, and TREC advertising rules before you see it, bigger changes wait for your confirm tap, rules questions go to Brooks with citations, and he connects to ChatGPT, Claude, and Muse so you can use him in the AI app you already like. Every new JRE tool ships with Finn skills.

One login. Everything.

The Merge Portal

One sign-in for everything an agent uses: your day, your production numbers, every JRE tool, the JRE Playbook, market data, and company resources.

Built for phones first, because agents work from the car.

A CRM that drafts your day

Relationship Boss

Relationship Boss is JRE’s own CRM. Each morning it builds a short list of who to contact and why (anniversaries, new listings near past clients, open-house sign-ins, rate questions) and writes a first draft of every text and email.

Your history with every person lives in one place, and your database stays yours if you ever leave.

Your AI lead concierge

Claire

Claire is an AI inside-sales concierge on JRE’s brokerage leads. She responds within minutes, day or night, asks the qualifying questions, and hands the agent a warm conversation with the context already gathered.

Agents spend their time on conversations, not chasing cold leads.

Know how every listing is doing

My Listings

My Listings pulls every lockbox showing on an agent’s listings automatically from Supra notices, merges repeat opens, and leaves out vendors like photographers and sign crews. Each listing gets a performance score (its pace compared with how similar JRE listings sell), a confidence score (the odds of a contract in the next 30 days), an estimated sale range, the competition including off-market listings, and the things buyers will notice from Property Checker.

Then it says what to do next in plain English. Weekly seller updates and feedback requests to showing agents are coming soon.

A home portal for every client

JRE Homestead

JRE Homestead (home.jorgensonrealestate.com) gives every client a free portal for their home: property records, tax dates, flood and other risks, a likely sale range, appliance recall checks from a photo of the label, alerts, and their closing papers, organized in one place.

Every page is branded to the client’s agent, and questions and referrals go straight to that agent’s CRM. Clients stay connected to their agent long after closing.

Know the house before you go

Property Checker

Enter any Central Texas address to see flood zone, MUD and PID status, school ratings, nearby hazards, ownership records, and the Texas disclosures the property is likely to need, summarized as a plain-English risk read.

Built from free public data sources, available to every agent.

Off-market, in one place

Pocket Search

A searchable board of coming-soon and off-market listings gathered from announcements across the area and refreshed hourly, so JRE agents can find inventory buyers can’t see on the big portals.

Filters for price, beds, city, and what’s new this week.

Ask the broker, anytime

Brooks

Brooks is an AI assistant in JRE’s Slack, trained on TREC rules, Texas statutes, TREC and TXR forms, MLS rules, fair housing law, and JRE’s own policies. It answers contract and compliance questions with the exact paragraph or rule cited.

When a question needs judgment, the broker steps in.

Reviews that work for you

Lovord

Lovord collects reviews from clients automatically after every closing and publishes them to agent profiles and websites, so social proof builds while you work.

Built in-house and owned by JRE’s sister technology company.

The market, in one glance

Market Health

A daily read on the Central Texas market: mortgage rates, buyer demand, days on market, price cuts, and a buyers’-to-sellers’ market meter.

So agents walk into every appointment with current numbers.

Also built in

Beta

Seller Net Sheet

Show sellers what they could walk away with, compare offers side by side, and hand them a clean PDF. Current Texas title rates built in.

Beta

Business Plan & Report Card

Build next year’s plan from your real numbers, not guesses, then see how you’re tracking against it all year.

Beta

Open House Sign-In

An iPad sign-in for open houses with the Texas notices built in. Every visitor gets a thank-you email, and every lead lands in your CRM.

Program

JREfresh make-ready

Turn the pre-listing fix-up work you used to do for free into a real program, with agreements, training, and a seller-facing page. Sellers hire and pay the trades directly.

Why we built it →
Coming soon

JRE Invoices

Send commission invoices for leases and other deals to brokerages and clients, track them, and get paid online.

Coming soon

Sidekick

Need a lockbox rescued or a vacant listing checked while you’re across town? Post the favor, another JRE agent picks it up, and they get paid through the app.

Screens show sample data. Agents also get Google Workspace, brand templates, and a media studio.

Talk with us →